Headshot of CEO Mike Mikan

Jeff Cook

Chief Operating Officer

Jeff serves as the Chief Operating Officer of Bright Health. Jeff has broad health care experience leading initiatives at the forefront of value-based care and consumer-driven healthcare. As COO, Jeff oversees the day-to-day operations of the company, including leading our NeueHealth and Senior Managed Care businesses.

Prior to Bright Health, Jeff served as national Vice President of CVS Health HUBs, CVS’ suite of HUB clinical services. Before that, Jeff served as the South Central Regional President of CVS Health/Aetna and held various leadership positions at Ascension Health and UnitedHealthcare.

Jeff holds a Bachelor of Business Administration from Baylor University and a Masters of Science in Health Administration from Texas State University.